Plastic Surgery a Global Craze Since The Great War
- September 19, 2015

New figures published by the International Society of Aesthetic Plastic Surgery, show an incredible 20 million plastic surgery procedures were undertaken around the world last year.

The statistics show how the concept of beauty has changed since the birth of modern plastic surgery 100 years ago.

Harold Gillies, an ear, nose and throat surgeon, forged this new field of medicine during the Great War. He developed innovative procedures to help badly injured soldiers and airmen who needed extensive bone, muscle and skin grafting to restore their appearance. Gillies is particularly known for introducing the tubed pedicle which used the patients’ own tissue to aid reconstructive surgery and reduce the chance of rejection.

During the Second World War, Archibald McIndoe, a pupil of Gillies, developed plastic surgery further while treating burnt airmen. However McIndoe's approach was more focused on the psychology of patients and their self-esteem, wanting to help them look "normal" again.

In the sixties, American plastic surgeons started to develop silicone breast implants and by the 1980s women were undergoing major cosmetic work from full facelifts to liposuction and chin implants.

These days, in highly aspirational and fast-growing economies like Brazil and South Korea, plastic surgery is about transforming your features to improve your chances in life. In Britain however, the new trend is for less invasive, more subtle work. Patients don't want to look as if they have been operated on. Paul Harris, council member of the British Association of Aesthetic Plastic Surgeons says "They want to look healthier, brighter, but not necessarily much younger." 

If you are in the Bay of Plenty or Waikato regions, highly experienced cosmetic surgeon Brandon Adams is available to perform a range of procedures. Contact Mr Adams any time with your questions or to arrange a consultation.